I’ve always tried to push myself technically and to push myself visually. That’s been part of the journey. Fashion is a very stressful place to work because of the demands of doing the shows – no one expects a writer to produce two books a year on the dot – but it’s also a very toxic place to work. I am convinced that there can be luxury in simplicity. My relationships with producers or photographers – these are relationships that took years. The important thing is to take your time and not get stressed.
I never look at other people’s work. My mind has to be completely focused on my own illusions. Jeans represent democracy in fashion. I’ve always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. I am not interested in shock tactics. I just want to make beautiful clothes. We have got to change our ethics and our financial system and our whole way of understanding the world. It has to be a world in which people live rather than die; a sustainable world. It could be great.